Original x Brooklyn Nets

adidas Originals

We teamed up with adidas Originals to concept and execute a 360 launch celebrating the return of Brooklyn basketball and the new Originals x Brooklyn Nets Capsule Collection. From orchestrating the Kith retail takeover and tastemaker events, to creating custom PR kits with collaborators Schott NYC and Steve “Espo” Powers, to leading the digital takeover of adidas.com/originals, Roundhouse went all in for Brooklyn to welcome the new team in town.

Bk_nets_digital_countdown

Credit: Roundhouse